Livingston Research is a global EdTech company that’s been on the market since 2009.
We are on a mission to give personal education support enabled by technology to students in the US and globally.
We are looking for a bold data-driven Digital Media Buyer who is not afraid of taking calculated risks to grow the business to new heights. This role requires the ability to operate on both a strategic and tactical level. You will be a valued part of the Acquisition Team and will take a lead on developing and executing a comprehensive Media Buying strategy.
You will have an impact on the product, its conversion funnel through a close cooperation with our PMs, designers and other channels’ managers. You will be given a wide room for experimenting with creatives, landing pages, targeting and ad optimization options in order to scale our Social Media ad campaigns and maximize the profit.
What will you be responsible for?
💥 Develop and execute Social Media Ads strategy for profitable user acquisition growth
💥 Build, manage, and scale FB ad campaigns to meet or exceed designated KPIs
💥 Suggest and test other traffic sources
💥 Run ad campaigns for both product website and mobile app
💥 Produce outstanding ad creatives in collaboration with designers and copywriters
💥 Take direct ownership of daily and monthly campaign metrics, always looking to squeeze better performance out of the planned budget
💥 Generate and test hypotheses, conduct A/B tests to achieve and improve KPIs and gain valuable insights about our target audience through a data-driven approach
💥 Create high converting landing pages with the help of Product Team
💥 Design and implement retargeting strategy in various advertising channels
Skills & qualities needed:
✅ 3+ years of successful experience in Performance Marketing space with a proven track record
✅ At leat 1 year of in-depth Facebook Ads experience
✅ Understanding of media performance by channel and ability to provide clear success measures linked to business objectives
✅ Knowledge and understanding of user tracking and attribution tools is a must
✅ Creative spirit capable of developing result-oriented marketing campaigns & creating catchy, engaging, and selling ads
✅ Comprehensive knowledge of A/B split testing
✅ Strong analytical skills and ability to make data-driven decisions; comfort manipulating data in Excel and/or Google Sheets
✅ Basic understanding of UX, previous experience in LP optimization
✅ Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision
✅ English - Intermediate and higher
✅ The most important things are your mindset, ability to generate and implement ideas, and desire to come up with solutions for the work challenges
As a plus:
➕ Experience in mobile app user acquisition would be a plus
⭕️ You might wonder "Why these guys?" ⭕️
💡 An opportunity to drive the process and be creative. We applaud creativity and create a suitable environment for you to implement it
💡 Freedom and challenge to own your work
💡 Bureaucracy-free work place and processes
💡 An opportunity to work directly with our CMO and founders and make a real impact
🤝 Amazing team that inspires you to bring your very best
💲 Competitive salary in USD based on your qualifications
💲 Transparent bonus system that directly depends on the performance of the social media ad campaigns
💡 Freedom to move between projects and work on several products at once
💡 Career development
💡 Regular Personal Development Sessions with the CMO and company founders
💡 Educational sponsorship (various educational opportunities, e.g. courses, conferences, meet-ups etc. are sponsored by the company)
📍 Perfect office location in the city center (7-10 mins from “Universitet” or “Zoloti Vorota” metro station)
📌 📌 📌 just FYI at the moment we adapted a hybrid kind of work mode, i.e. a combination of work from office and WFH
📌 📌 📌 just FYI during the first 3 months of the probation period we’d like you to come into the office to simplify the onboarding process for at least 50% of your work time
🌴 21 business days of paid vacation and unlimited sick leaves
💡 Opportunity to make a difference for thousands and thousands of our active users!
Up for the challenge? Then do not miss out on a chance to join us!